I just expected more from the network that has airtime contract in the UK. Just 8 icons and a bunch of rss feeds. The icons point to the usual suspects… Amazon, ebay, facebook, BBC, Sky Sports, MySpace.

They couldn’t even be arsed to create a webclip icon for the when you add a book mark to your home screen.

Check it out for yourself on line at http://www.o2.co.uk/iphonestart (limited functionality in a computer web browser).