Apple creates Own App Ad Network - iAd |
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Posted by Fox on April 11, 2010 at 10:48 PM
Apple announced the launch of their own in-app mobile advertising network. The iPhone OS 4.0 (also included for iPod Touch and iPad 4.0) is called iAd. The ads will take the form of mini-apps in their own right, complete with video and interactivity. Promising a stunning experience for the end user. Apple will sell and host the ads, and app developers will keep 60% of the revenues. The ads will be in HTML5, rather than Flash. (See: Apple Says No To FLASH) There was no news on whether this means a ban on ad units from other networks like AdMob and Google Adsense. It's worth noting that Google purchased AdMob at an incredibly over-inflated price. A price based on AdMob's revenue from the iPhone. I have a bunch of articles about the really poor service provided by AdMob over the past couple of years. Ha! It all comes out in the wash! See Also: Filed under: Featured | iPad | iPad Apps | iPad Downloads | iPad Games | iPhone | iPhone Apps | iPhone Games | iPhone Webapp Marketing | iPod Touch | iPod Touch Apps | iPod Touch Games | UK | USA | Comments (0) Reader Comments
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