Orange has reached an agreement to sell Apple's popular iPhone in the UK.
The deal ends an exclusive arrangement between UK network operator O2 and the Californian phone maker, which has been in place since 2007.
Orange said its customers would be able to buy the phone "later this year" but did not specify a date or pricing.
However, analysts said that in markets where there was already competition there was little difference in handset prices but small variations in tariffs.
"There's not a lot they can do - they are subsidising the hardware, so they can't afford to do much on the tariff," said Carolina Milanesi of Gartner.
"You may see a £30 per month tariff versus £35, but I would not expect anything more."
