Aggressive Marketing Tactics for Asphalt 4 Racing Game for iPhone & iPod Touch

Earlier today, the 'Asphalt 4 Elite Racing' game for iPhone and iPod Touch made it's debut in the iPhone Games Chart.

It's an impressive racing game and despite a higher than average price, I'm predicting it'll stick around in the charts. I played Urban Asphalt on the Nokia nGage, and became a big fan.

But, I note that they've abandoned some of the unwritten rules of advertising and marketing by using ALL of the main competitors games in their own marketing blurb in the iTunes App Store.

"Recommended for fans of racing games such as: GTS World Racing, Cro-Mag Rally, Crash Bandicoot Nitro Kart, Need For Speed".

Recommended by whom exactly? Well, by Gameloft of course, the developers of Asphalt 4 Elite racing!

Is this the start of tit-for-tat marketing campaigns? Will we see updates to the description of Crash Bandicoot Nitro Kart?... "Better than Asphalt 4".

We'll see, but it strikes me that the develoeprs can write what the hell they want, but in the end it's us iPhone gamers that'll decide the fate of a particular title.

So why all all the hype? It's my experience in updating the iPhone Games Charts every day for the last month or so, that a game making the Top 10 will enjoy a a significant amount of 'that must be good so I'll buy it' sales, but in the end, if it's rubbish, it'll soon drop out.

Fans of the genre will buy it, play it and probably rate it well. No need for the hype.

I'll be buying it in the next couple of days.

Check it out in the iTunes App Store.

See Also:
- I'm finding Asphalt 4 Elite Racing for the iPhone / iPod Touch Unplayable
- Bogus Reviews in the iTunes App Store